SEO, PPC, Social Media: What’s Covered in Our Digital Marketing Course

In 2025, digital marketing is no longer optional—it’s essential. Whether you're a student, business owner, freelancer, or aspiring marketer, understanding the core areas of online marketing is the first step toward building a successful digital presence.

At our Digital Marketing Institute in Rajouri Garden, we offer a comprehensive, job-ready course that focuses on all the essential pillars of digital marketing.

Three of the most in-demand skills covered in detail are:

• SEO (Search Engine Optimization)

• PPC (Pay-Per-Click Advertising)

• Social Media Marketing
  

Let’s explore what you’ll learn in each module and how it prepares you for a high-growth digital career.

1. SEO – Search Engine Optimization

SEO is the art of getting your website to appear on the first page of Google without paying for ads. It’s a must-have skill for any marketer.

What You’ll Learn:

• Keyword Research using tools like Ubersuggest and Google Keyword Planner

• On-Page SEO: Meta tags, headers, internal linking, image SEO

• Off-Page SEO: Backlink building, directory submissions, guest posting

• Technical SEO: XML sitemaps, robots.txt, mobile optimization

• SEO Audit Tools like Screaming Frog and SEMrush

• Content Optimization Strategies for ranking and readability

the end of this module, you'll know how to rank websites organically and improve traffic without spending on ads.

2. PPC – Pay-Per-Click Advertising

PPC is all about paid digital ads. With platforms like Google Ads and Meta Ads, you’ll learn how to generate traffic and leads through paid campaigns.

What You’ll Learn:

• Google Ads: Search, Display, Video, and Shopping campaigns

• Keyword Match Types and Bidding Strategies

• Ad Copywriting and A/B Testing

• Conversion Tracking and ROI Analysis

• Retargeting and Custom Audiences

• Budget Management for Small and Large Campaigns

You'll gain the skills to run high-ROI ad campaigns, ideal for jobs or freelance work.

3. Social Media Marketing (SMM)

Social media isn’t just for scrolling—it’s a powerful marketing tool. Our course covers how to grow and engage audiences on platforms like Instagram, Facebook, LinkedIn, and YouTube.

What You’ll Learn:

• Content Planning and Strategy for each platform

• Running Ads on Meta (Facebook & Instagram)

• Hashtag Strategy & Post Optimization

• Video Marketing with Reels & Shorts

• Influencer Marketing Basics

• Analytics & Reporting Using Meta Business Suite

After this module, you’ll be able to manage social media pages like a pro—and get measurable results.

Bonus Modules Included

At our Digital Marketing Institute in Rajouri Garden, we also cover:

• Email Marketing & Automation (Mailchimp, Sendinblue)

• YouTube SEO & Video Optimization

• Website Design Basics with WordPress

• Affiliate Marketing & Monetization

• Google Analytics & Google Tag Manager
  

Why Learn at Our Rajouri Garden Institute?

• Experienced Trainers with real-industry background

• Live Projects & Campaigns for hands-on experience

• Doubt-clearing Sessions and practical assignments

• Placement Support & Freelancing Guidance

• Offline and Online Classes available for flexibility
  

Located in the heart of West Delhi, our Rajouri Garden institute is easy to access and known for delivering quality digital marketing education with real-world relevance.

Final Thoughts

If you're serious about a career in digital marketing, mastering SEO, PPC, and Social Media is non-negotiable. These three pillars form the foundation of every successful online strategy.

Enroll in a trusted Digital marketing course in Rajouri Garden and gain the confidence to run campaigns, grow brands, and even launch your freelance career.